Browsing by Author Tran, Thi Thuy Trinh
Showing results 1 to 4 of 4
| Issue Date | Title | Author(s) |
| 2023-07 | Emotional Intelligence and Social Media Site Experiences’ Effects on College Choice Behavior: The Mediating Role of Brand Attitude | Dang, Thi Thanh Minh; Le, Phuoc Cuu Long; Tran, Thi Thuy Trinh |
| 2023-06 | The Impact of Perceived Risk and Its Role in Brand Awareness, Intrinsic Motivation, and Purchase Intention in the Telecommunications Industry in Vietnam | Le, Phuoc Cuu Long; Tran, Thi Thuy Trinh; Pham, Thi Duyen; Dang, Thi Thanh Minh; Nguyen, Linh Giang |
| 2023-06 | The Impact of Social Media Experience on eWOM Usage Behavior: A Case Study of Students from the University of Danang | Tran, Thi Thuy Trinh; Dang, Thi Thanh Minh; Le, Phuoc Cuu Long; Dao, Thi Thu Huong |
| 2022 | The Role Of Social Media Marketing To Brand Awareness In The Context Of The Covid-19 Pandemic: A Case Study Of First Real Joint Stock Company | Le, Phuoc Cuu Long; Tran, Thi Thuy Trinh |
