The Effect of Cultural Factor on Consumers' Evaluation of Foreign Brands Case of Viet Nam

Please use this identifier to cite or link to this item: https://elib.vku.udn.vn/handle/123456789/1884

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DC Field	Value	Language
dc.contributor.author	Le, Phuoc Cuu Long	-
dc.contributor.author	Nguyen, Thi Minh Chi	-
dc.contributor.author	Ho, Than Ai Van	-
dc.contributor.author	Nguyen, Le Ngoc Tram	-
dc.contributor.author	Le, Hoang Thao Nguyen	-
dc.date.accessioned	2021-12-27T04:22:56Z	-
dc.date.available	2021-12-27T04:22:56Z	-
dc.date.issued	2021	-
dc.identifier.isbn	978-604-84-5998-7	-
dc.identifier.uri	http://elib.vku.udn.vn/handle/123456789/1884	-
dc.description	The 10th Conference on Information Technology and its Applications; Topic: Digital Economy; pp. 294-314.	vi_VN
dc.language.iso	en	vi_VN
dc.publisher	Da Nang Publishing House	vi_VN
dc.subject	Brand Ambassador	vi_VN
dc.subject	Brand Image	vi_VN
dc.subject	Brand Presonality	vi_VN
dc.subject	Consumer Purchase Intention	vi_VN
dc.subject	Cellphone Industry	vi_VN
dc.title	The Effect of Cultural Factor on Consumers' Evaluation of Foreign Brands Case of Viet Nam	vi_VN
dc.type	Working Paper	vi_VN
Appears in Collections:	CITA 2021

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