Impact of Total Quality Management Approaches in Retaining and Increasing Customer Satisfaction

Abstract

A comprehensive study of total quality management has been made in this research, alongside discussions being presented based on a number of related procedures and principles. Alongside providing a definite knowledge gap that has been identified, a definite research aim and a number of related objectives have been presented. The concept of total quality management has been discussed in detail, while mentioning key factors of TQM that affect customer retention and satisfaction aspects. A conclusive research design has been followed, alongside a secondary qualitative data collection method being conducted. As per data analysis, thematic analysis approach has been undertaken in accordance with the provided research objectives, alongside relevant secondary data to support such. Finally, a thorough discussion has been made that highlights the key findings as per the analysis, followed by a conclusive report.