Please use this identifier to cite or link to this item: https://elib.vku.udn.vn/handle/123456789/2171
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dc.contributor.authorNguyen, Thanh Hoai-
dc.contributor.authorNgo, Hai Quynh-
dc.contributor.authorDuong, Thi Thu Trang-
dc.date.accessioned2022-06-22T03:27:41Z-
dc.date.available2022-06-22T03:27:41Z-
dc.date.issued2021-08-
dc.identifier.citationhttps://doi.org/10.1080/23311975.2021.1954491vi_VN
dc.identifier.urihttp://elib.vku.udn.vn/handle/123456789/2171-
dc.descriptionCogent Business & Management; Volume 8, 2021 - Issue 1; pp: 1-16.vi_VN
dc.description.abstractVirtual supermarket shopping has entered a phase of commercial mainstreaming as retailers aim at broadening the customer base, especially in the context of COVID 19 emergence. With the expansion of virtual supermarket shopping (VS-shopping) consumption, there is an increasing need to investigate the variety of consumers’ motivations for engaging in such behavior. This study sought to address this gap by using the means-end chain theory method to explore the motivational complexity of VS-shopping. Based on data collected (n = 67) through the soft-laddering approach, six types of motivation are identified, include Quality of life, sense of accomplishment, Family well-being, Financial security, Self-direction, and Health consciousness. The results are expected to complement both theoretical contributions (additional understanding related to the virtual supermarket) and practical contributions (providing valid knowledge for retailers to create a more favorable service and marketing strategies for VS-shopping consumption).vi_VN
dc.language.isoenvi_VN
dc.publisherCogent Business & Managementvi_VN
dc.subjectVirtual supermarketvi_VN
dc.subjectmotivationvi_VN
dc.subjectconsumervi_VN
dc.subjectmeans-end chainvi_VN
dc.subjectshoppingvi_VN
dc.titleMotivations influencing virtual supermarket shopping: An exploratory study using means-end chains analysisvi_VN
dc.typeWorking Papervi_VN
Appears in Collections:NĂM 2021

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