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DC Field | Value | Language |
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dc.contributor.author | Nguyen, Thanh Hoai | - |
dc.contributor.author | Ngo, Hai Quynh | - |
dc.contributor.author | Duong, Thi Thu Trang | - |
dc.date.accessioned | 2022-06-22T03:27:41Z | - |
dc.date.available | 2022-06-22T03:27:41Z | - |
dc.date.issued | 2021-08 | - |
dc.identifier.citation | https://doi.org/10.1080/23311975.2021.1954491 | vi_VN |
dc.identifier.uri | http://elib.vku.udn.vn/handle/123456789/2171 | - |
dc.description | Cogent Business & Management; Volume 8, 2021 - Issue 1; pp: 1-16. | vi_VN |
dc.description.abstract | Virtual supermarket shopping has entered a phase of commercial mainstreaming as retailers aim at broadening the customer base, especially in the context of COVID 19 emergence. With the expansion of virtual supermarket shopping (VS-shopping) consumption, there is an increasing need to investigate the variety of consumers’ motivations for engaging in such behavior. This study sought to address this gap by using the means-end chain theory method to explore the motivational complexity of VS-shopping. Based on data collected (n = 67) through the soft-laddering approach, six types of motivation are identified, include Quality of life, sense of accomplishment, Family well-being, Financial security, Self-direction, and Health consciousness. The results are expected to complement both theoretical contributions (additional understanding related to the virtual supermarket) and practical contributions (providing valid knowledge for retailers to create a more favorable service and marketing strategies for VS-shopping consumption). | vi_VN |
dc.language.iso | en | vi_VN |
dc.publisher | Cogent Business & Management | vi_VN |
dc.subject | Virtual supermarket | vi_VN |
dc.subject | motivation | vi_VN |
dc.subject | consumer | vi_VN |
dc.subject | means-end chain | vi_VN |
dc.subject | shopping | vi_VN |
dc.title | Motivations influencing virtual supermarket shopping: An exploratory study using means-end chains analysis | vi_VN |
dc.type | Working Paper | vi_VN |
Appears in Collections: | NĂM 2021 |
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