Please use this identifier to cite or link to this item: https://elib.vku.udn.vn/handle/123456789/2267
Title: Factor Affecting E-Wom Of Purchase Intention: A Case Study For Gen Z Customers When Watching Tiktok In Da Nang City
Authors: Van, Hung Trong
Phan, Thi Tuong Vi
Keywords: Factor Affecting
E-Wom
Purchase Intention
Gen Z
Tiktok
Da Nang
Issue Date: 2022
Publisher: Vietnam-Korea University of Information and Communication Technology
Description: Graduation thesis of Business Administration; 2018-2022.
URI: http://elib.vku.udn.vn/handle/123456789/2267
Appears in Collections:ĐH-Ngành Quản trị kinh doanh (Business Administration)

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