Please use this identifier to cite or link to this item:
https://elib.vku.udn.vn/handle/123456789/3010
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Kenneth, E. Clow | - |
dc.contributor.author | Donald, Baack | - |
dc.date.accessioned | 2023-10-02T03:56:58Z | - |
dc.date.available | 2023-10-02T03:56:58Z | - |
dc.date.issued | 2018 | - |
dc.identifier.isbn | 978-1-292-22269-1 | - |
dc.identifier.uri | http://elib.vku.udn.vn/handle/123456789/3010 | - |
dc.description | pp: 509. | vi_VN |
dc.language.iso | en | vi_VN |
dc.publisher | Pearson Education | vi_VN |
dc.subject | Integrated Advertising | vi_VN |
dc.subject | Marketing Communications | vi_VN |
dc.subject | Promotion Communications | vi_VN |
dc.title | Integrated Advertising, Promotion, and Marketing Communications (Global Edition - Eighth Edition) | vi_VN |
dc.type | Book | vi_VN |
Appears in Collections: | Quản trị kinh doanh |
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