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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 67
Issue DateTitleAuthor(s)
2024Marketing 6.0: The Future is ImmersivePhilip, Kotler; Hermawan, Kartajaya; Iwan, Setiawan
2023Digital Marketing: Foundations and Strategy (Fifth Edition)Debra, Zahay; Lauren, Labrecque; Brooke, Reavey; Mary, Lou Roberts
2023Digital Marketing Strategy: Create Strategy, Put it into Practice, Sell moreNiko, Lahtinen; Kimmo, Pulkka; Heikki, Karjaluoto; Joel, Mero
2022Marketing Strategy (Eighth Edition)O. C., Ferrell; Michael, D. Hartline; Bryan, W. Hochstein
2022Digital Marketing: Strategy, Implementation and Practice (Eighth Edition)Dave, Chaffey; Fiona, Ellis-Chadwick
2021Marketing Strategy: Based on First Principles and Data Analytics (Second Edition)Robert, W. Palmatier; Shrihari, Sridhar
2021Marketing 5.0: Technology for HumanityPhilip, Kotler; Hermawan, Kartajaya; Iwan, Setiawan
2020Marketing Strategy in the Digital Age: Applying Kotler's Strategies to Digital MarketingMilton, Kotler; Tiger, Cao; Sam, Wang; Collen, Qiao; Yuheng, Zhang
2017Marketing 4.0: Moving from Traditional to DigitalPhilip, Kotler; Hermawan, Kartajaya; Iwan, Setiawan
2016Digital Marketing strategy: An integrated approach to online marketingSimon, Kingsnorth
2013Marketing Strategy: A Decision-Focused Approach (8E)Orville, C. Walker, JR.; John, W. Mullins
2010Pay-Per-Click Search Engine Marketing: An Hour a DayDavid, Szetela; Joseph, Kerschbaum
2020Effective SEO and Content Marketing: The Ultimate Guide for Maximizing Free Web TrafficNicholas, Papagiannis
2017Marketing Research: An Applied Approach (5th Edition)Naresh, K. Malhotra; Daniel, Nunan; David, F. Birks
2017Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing (Fifth Edition)Dave, Chaffey; PR, Smith
2016The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targered and Measurable Online CampaignsIan, Dodson
2023Principles and Practice of Marketing (Tenth Edition)David, Jobber; Fiona, Ellis-Chadwick
2022Marketing: An Introduction (Fifteenth Edition - Global Edition)Gary, Armstrong; Philip, Kotler; Marc, Oliver Opresnik
2022The Digital Marketing Handbook: Deliver Powerful Digital CampaignsSimon, Kingsnorth
2022Services Marketing: People, Technology, Strategy (Ninth Edition)Jochen, Wirtz; Christopher, Lovelock
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 67