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  <title>DSpace Collection:</title>
  <link rel="alternate" href="https://elib.vku.udn.vn/handle/123456789/4167" />
  <subtitle />
  <id>https://elib.vku.udn.vn/handle/123456789/4167</id>
  <updated>2026-05-07T23:32:18Z</updated>
  <dc:date>2026-05-07T23:32:18Z</dc:date>
  <entry>
    <title>Marketing Higher Education Understanding How to Build and Promote the University Brand</title>
    <link rel="alternate" href="https://elib.vku.udn.vn/handle/123456789/6738" />
    <author>
      <name>Paul, Sergius Koku</name>
    </author>
    <id>https://elib.vku.udn.vn/handle/123456789/6738</id>
    <updated>2026-05-06T02:01:18Z</updated>
    <published>2023-01-01T00:00:00Z</published>
    <summary type="text">Title: Marketing Higher Education Understanding How to Build and Promote the University Brand
Authors: Paul, Sergius Koku
Description: pp: 207</summary>
    <dc:date>2023-01-01T00:00:00Z</dc:date>
  </entry>
  <entry>
    <title>Principles of Marketing ( Seventeenth Edition) ( Global Edition)</title>
    <link rel="alternate" href="https://elib.vku.udn.vn/handle/123456789/6735" />
    <author>
      <name>Philip, Kotler</name>
    </author>
    <author>
      <name>Gary, Armstrong</name>
    </author>
    <author>
      <name>Marc, Oliver Opresnik</name>
    </author>
    <id>https://elib.vku.udn.vn/handle/123456789/6735</id>
    <updated>2026-05-05T08:58:13Z</updated>
    <published>2018-01-01T00:00:00Z</published>
    <summary type="text">Title: Principles of Marketing ( Seventeenth Edition) ( Global Edition)
Authors: Philip, Kotler; Gary, Armstrong; Marc, Oliver Opresnik
Description: pp: 736</summary>
    <dc:date>2018-01-01T00:00:00Z</dc:date>
  </entry>
  <entry>
    <title>Managing Quality Service in Hospitality How Organizations Achieve Excellence in the Guest Experience</title>
    <link rel="alternate" href="https://elib.vku.udn.vn/handle/123456789/6734" />
    <author>
      <name>Robert C., Ford</name>
    </author>
    <author>
      <name>Michael C., Sturman</name>
    </author>
    <author>
      <name>Cherill P., Heaton</name>
    </author>
    <id>https://elib.vku.udn.vn/handle/123456789/6734</id>
    <updated>2026-05-05T08:42:43Z</updated>
    <published>2012-01-01T00:00:00Z</published>
    <summary type="text">Title: Managing Quality Service in Hospitality How Organizations Achieve Excellence in the Guest Experience
Authors: Robert C., Ford; Michael C., Sturman; Cherill P., Heaton
Description: pp: 546</summary>
    <dc:date>2012-01-01T00:00:00Z</dc:date>
  </entry>
  <entry>
    <title>Food Tourism A Practical Marketing Guide</title>
    <link rel="alternate" href="https://elib.vku.udn.vn/handle/123456789/6728" />
    <author>
      <name>John, Stanley</name>
    </author>
    <author>
      <name>Linda, Stanley</name>
    </author>
    <id>https://elib.vku.udn.vn/handle/123456789/6728</id>
    <updated>2026-05-05T02:43:52Z</updated>
    <published>2015-01-01T00:00:00Z</published>
    <summary type="text">Title: Food Tourism A Practical Marketing Guide
Authors: John, Stanley; Linda, Stanley
Description: pp: 260</summary>
    <dc:date>2015-01-01T00:00:00Z</dc:date>
  </entry>
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