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  <title>DSpace Collection:</title>
  <link rel="alternate" href="https://elib.vku.udn.vn/handle/123456789/4167" />
  <subtitle />
  <id>https://elib.vku.udn.vn/handle/123456789/4167</id>
  <updated>2026-06-10T15:05:18Z</updated>
  <dc:date>2026-06-10T15:05:18Z</dc:date>
  <entry>
    <title>Essentials of Marketing Research (4th Edition)</title>
    <link rel="alternate" href="https://elib.vku.udn.vn/handle/123456789/6957" />
    <author>
      <name>William G., Zikmund</name>
    </author>
    <author>
      <name>Barry J. Babin, Babin</name>
    </author>
    <id>https://elib.vku.udn.vn/handle/123456789/6957</id>
    <updated>2026-06-08T09:54:13Z</updated>
    <published>2010-01-01T00:00:00Z</published>
    <summary type="text">Title: Essentials of Marketing Research (4th Edition)
Authors: William G., Zikmund; Barry J. Babin, Babin
Description: pp: 457</summary>
    <dc:date>2010-01-01T00:00:00Z</dc:date>
  </entry>
  <entry>
    <title>Marketing Metrics Leverage Analytics and Data to Optimize Marketing Strategies</title>
    <link rel="alternate" href="https://elib.vku.udn.vn/handle/123456789/6956" />
    <author>
      <name>Christina, Inge</name>
    </author>
    <id>https://elib.vku.udn.vn/handle/123456789/6956</id>
    <updated>2026-06-08T08:14:28Z</updated>
    <published>2022-01-01T00:00:00Z</published>
    <summary type="text">Title: Marketing Metrics Leverage Analytics and Data to Optimize Marketing Strategies
Authors: Christina, Inge
Description: pp: 331</summary>
    <dc:date>2022-01-01T00:00:00Z</dc:date>
  </entry>
  <entry>
    <title>Marketing 2020 (Twentieth Edition)</title>
    <link rel="alternate" href="https://elib.vku.udn.vn/handle/123456789/6954" />
    <author>
      <name>William M., Pride</name>
    </author>
    <author>
      <name>O.C., Ferrell</name>
    </author>
    <id>https://elib.vku.udn.vn/handle/123456789/6954</id>
    <updated>2026-06-05T06:44:06Z</updated>
    <published>2020-01-01T00:00:00Z</published>
    <summary type="text">Title: Marketing 2020 (Twentieth Edition)
Authors: William M., Pride; O.C., Ferrell
Description: pp: 722</summary>
    <dc:date>2020-01-01T00:00:00Z</dc:date>
  </entry>
  <entry>
    <title>Video Marketing Create Engaging Video Campaigns to Drive Brand Growth and Sales (Second Edition)</title>
    <link rel="alternate" href="https://elib.vku.udn.vn/handle/123456789/6953" />
    <author>
      <name>Jon, Mowat</name>
    </author>
    <id>https://elib.vku.udn.vn/handle/123456789/6953</id>
    <updated>2026-06-05T06:22:00Z</updated>
    <published>2021-01-01T00:00:00Z</published>
    <summary type="text">Title: Video Marketing Create Engaging Video Campaigns to Drive Brand Growth and Sales (Second Edition)
Authors: Jon, Mowat
Description: pp: 289</summary>
    <dc:date>2021-01-01T00:00:00Z</dc:date>
  </entry>
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