https://elib.vku.udn.vn/handle/123456789/1431 Sun, 12 Apr 2026 23:25:10 GMT 2026-04-12T23:25:10Z https://elib.vku.udn.vn:443/retrieve/ebfeea4f-cf95-48ba-80a3-c3407c7ef4cb/Bao - Tap chi.png https://elib.vku.udn.vn/handle/123456789/1431 https://elib.vku.udn.vn/handle/123456789/5922 Title: The Influence of University Branding on high School Students' Academic Major and Institution Choice Authors: Phan, Phi Yen; Dang, Vinh; Dang, Van Thanh Abstract: This study investigates the influence of university brand factors on high school students' decision-making in the context of a transitioning economy. Drawing on theories of service marketing, organizational branding, and brand equity, the study proposes a multi-dimensional model incorporating brand loyalty, brand attachment, and brand supporting behavior as key outcome constructs. Additionally, internal branding and organizational culture are examined as antecedent variables that shape brand equity in higher education. A mixed-methods approach is employed, including qualitative focus group discussions and a pilot survey with 135 participants, followed by a large-scale quantitative survey with 527 high school students. The measurement model is assessed using Cronbach’s alpha and Exploratory Factor Analysis (EFA), while Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) are used to validate the theoretical framework. Findings indicate that reputation and rankings have the strongest influence on students' university choice decisions, followed by brand trust and perceived academic quality. Brand awareness serves as a foundational factor, but is insufficient on its own to drive decision-making. The study highlights the importance of internal credibility, consistent communication, and emotional brand connection in enhancing university brand equity and shaping students' enrollment intentions. Description: Journal of Systems Engineering and Electronics; Vol 35, Issue 5; pp: 112-126. Thu, 01 May 2025 00:00:00 GMT https://elib.vku.udn.vn/handle/123456789/5922 2025-05-01T00:00:00Z https://elib.vku.udn.vn/handle/123456789/5921 Title: Application of Grey forecasting model to estimate the Cargo throughput in Vietnam seaports Authors: Phan, Van Thanh; Ho, Thi Ngoc Lien; Dang, Vinh; Nguyen, Thi Tieu Tien; Tran, Thi Thuy Duong Abstract: This study employs the GM (1,1) and FGM (1,1) models to forecast cargo throughput at seaports in Vietnam and compares their forecasting performance to determine the more accurate model. The forecasting value from 2025 to 2030 was conducted based on the annual datasets from 2015 to 2023 collected from the General Statistics Office of Vietnam. The findings indicate that both models are applicable in this context. However, the FGM (1,1) model demonstrates superior accuracy with the forecasting precision achieved 99.91%. As a result, the FGM (1,1) model is recommended for future cargo throughput forecasting at Vietnamese seaports. This result is also a scientific basis for planners, investors, and the government to have the basis to strengthen the inspection and operation activities and to make appropriate policies for the construction of seaport infrastructure in Vietnam. In addition, the forecast will help port managers to plan and make appropriate plans for seaports. Description: Journal of Systems Engineering and Electronics; Vol 35, Issue 5; pp: 79-89. Thu, 01 May 2025 00:00:00 GMT https://elib.vku.udn.vn/handle/123456789/5921 2025-05-01T00:00:00Z https://elib.vku.udn.vn/handle/123456789/5920 Title: The Impact of University Branding on High School Students' College Choice Authors: Phan, Phi Yen; Dang, Vinh Abstract: This study aims to explore the role of university brand factors in influencing high school students’ decisions to choose a university in the context of a transitioning economy. Grounded in theories of service marketing, brand equity, and consumer behavior in education, the proposed research model includes seven key components: brand awareness, brand image, perceived quality, reputation and rankings, brand trust, brand attachment, and brand loyalty. The study adopts a mixed-methods approach, combining focus group discussions and a quantitative survey of 527 twelfth-grade students in Da Nang and neighboring provinces. Analytical techniques include Pearson correlation analysis, simple linear regression, and multiple linear regression. The findings indicate that brand-related factors significantly influence students’ university choices, with reputation and rankings having the strongest impact. These results offer both theoretical foundations and practical implications for universities in developing effective branding strategies. Description: International Journal of Multidisciplinary and Current Educational Research (IJMCER); Vol 7, Issue 3; pp: 217-222 |2025|| Thu, 01 May 2025 00:00:00 GMT https://elib.vku.udn.vn/handle/123456789/5920 2025-05-01T00:00:00Z https://elib.vku.udn.vn/handle/123456789/5919 Title: The Impact of Information Technology in Educational Counseling for High School Students Authors: Phan, Phi Yen; Dang, Vinh Abstract: In the context of digital transformation, Information Technology (IT) is increasingly asserting its important role in innovating educational counseling activities for high school students. The article analyzes the benefits that IT brings, including improving access to information, personalizing counseling and remote support. Tools such as artificial intelligence (AI) and big data allow the construction of automated counseling systems, helping students receive advice that is appropriate to their interests, abilities and personal goals. In addition, IT also supports organizing online counseling sessions via platforms such as Zoom or Google Meet, bringing high efficiency to students in remote areas. The application of IT also helps students explore their interests and abilities through online multiple-choice tests, while increasing interaction with experts through forums and seminars. However, the article also points out challenges such as lack of digital skills, digital divide and risk of losing personal information security. To overcome this, it is necessary to invest in technology infrastructure, enhance digital skills training and develop safe and easy-to-use consulting platforms. IT not only changes the way of consulting but also facilitates high school students to access information and orient their future in an effective and comprehensive way. Description: International Journal of Education, Teaching, and Social Science; Vol 5 No 2; pp: 1-9. Tue, 01 Apr 2025 00:00:00 GMT https://elib.vku.udn.vn/handle/123456789/5919 2025-04-01T00:00:00Z