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Issue DateTitleAuthor(s)
2019Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science ConsiderationsEisend, Martin; Kuss, Alfred
2018Digital Analytics for MarketingSponder, Marshall; F. Khan, Gohar
2019AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing SalesA.K., Pradeep; Andrew, Appel; Stans, Thanunathan
2019Social Media Strategy: Marketing, Advertising and Public Relations in The Consumer Revolution (Second Edition)Keith, A. Quesenberry
2010Essentials of Marketing Research ( Fourth Edition )G. William, Zikmund; J. Barry, Babin
2014The Marketing Pathfinder Key Concepts and Cases for Marketing Strategy and Decision MakingDavid, Stewart; Michael, Saren
2010Strategic MarketingAndrew, Whalley
2012Quantitative Marketing and Marketing ManagementWolfgang, Fritz; Lutz, Hildebrandt
2010Marketing Research an Applied Orientitaon ( 6th Edition )K. Naresh, Malhotra
2013Maximize Your Social A One-Stop Guide to Building a Social Media Strategy for Marketing and Business SuccessNeal, Schaffer

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