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Thư viện Tài nguyên số - Trường Đại học Công nghệ Thông tin và Truyền thông Việt - Hàn
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Kỷ yếu hội thảo
Hội thảo Khoa học CITA
CITA 2021
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Issue Date
Title
Author(s)
2021
The Influence of Brand Ambassadors, Brand Image and Brand Personality on Consumer Purchase Intention: The study of Cellphone Industry
Le, Phuoc Cuu Long
;
Tran, Thi My Chau
;
Pham, Thi Hong Hanh
;
Le, Thi Hai Van
;
Ho, Than Ai Van
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Author
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Le, Phuoc Cuu Long
1
Pham, Thi Hong Hanh
1
Tran, Thi My Chau
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Brand Ambassador
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Brand Image
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Brand Personality
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Cellphone Industry
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Consumer Purchase Intention
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2021
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