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Thư viện Tài nguyên số - Trường Đại học Công nghệ Thông tin và Truyền thông Việt - Hàn
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Kỷ yếu hội thảo
Hội thảo Khoa học CITA
CITA 2023 (National)
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Issue Date
Title
Author(s)
2023-06
The Impact of Perceived Risk and Its Role in Brand Awareness, Intrinsic Motivation, and Purchase Intention in the Telecommunications Industry in Vietnam
Le, Phuoc Cuu Long
;
Tran, Thi Thuy Trinh
;
Pham, Thi Duyen
;
Dang, Thi Thanh Minh
;
Nguyen, Linh Giang
2023-06
The Impact of Social Media Experience on eWOM Usage Behavior: A Case Study of Students from the University of Danang
Tran, Thi Thuy Trinh
;
Dang, Thi Thanh Minh
;
Le, Phuoc Cuu Long
;
Dao, Thi Thu Huong
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Author
2
Dang, Thi Thanh Minh
2
Tran, Thi Thuy Trinh
1
Dao, Thi Thu Huong
1
Nguyen, Linh Giang
1
Pham, Thi Duyen
Subject
1
Attitude Toward The Brand
1
Attitude Toward Website
1
Brand Awareness
1
eWOM
1
Intrinsic Motivation
1
Perceived Risk
1
Purchase Intention
1
Social Media
1
Social Media Experience
Date issued
2
2023
Has File(s)
2
true