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Thư viện Tài nguyên số - Trường Đại học Công nghệ Thông tin và Truyền thông Việt - Hàn
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Issue Date
Title
Author(s)
2023
Marketing Luxury Services Concepts, Strategy, and Practice
Miguel Angelo, Hemzo
2025
Marketing Measurement and Analytics An Introduction
Greg, Kihlstrom
2024
Principles of Marketing (Nineteenth Edition) (Global Edition)
Philip, Kotler
;
Gary, Armstrong
;
Sridhar, Balasubramanian
2023
Artifcial Intelligence for Marketing Management
Park, Thaichon
;
Sara, Quach
2025
Storytelling in Marketing and Brand Communications
S M A, Moin
2024
The Marketing Analytics Practitioner’s Guide: Volume 2: Product, Advertising, Packaging, Biometrics, Price and Promotion
Ashok, Charan
2022
Marketing Metrics Leverage Analytics and Data to Optimize Marketing Strategies
Christina, Inge
2020
Marketing 2020 (Twentieth Edition)
William M., Pride
;
O.C., Ferrell
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Author
12
Philip, Kotler
6
Gary, Armstrong
5
K. Naresh, Malhotra
4
E. Jerome, McCarthy
3
David, Jobber
3
F. David, Birks
2
A. Karim, Feroz
2
Ashok, Charan
2
Chris, Chapman
2
Elea, McDonnell Feit
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AI
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Du lịch
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Marketing Strategy
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Advertising
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Digital Analytics
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Handbook
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Consumer Behaviour
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Date issued
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2020 - 2025
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2010 - 2019
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2000 - 2009
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