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Issue DateTitleAuthor(s)
2025Marketing with AI For DummiesShiv, Singh
2025-06Improving the Implementation of Marketing Mix Activities (4P) at Chau Au Pharma Co., Ltd. in the B2B Functional Food Sector – Orientation to 2026Le, Thi Hai Van; Huynh, Gia Kiet
2025MKTG14 Principles of MarketingW. Charles, Lamb; F. Joe, Hair; Carl, McDaniel
2025-02Applying Inquiry Based Learningmethod in Teaching Marketing Essentialssubject At Vietnam - Korea University of Information and Communication Technology - University of Da NangNguyen, Thi Kim Anh
2025-06Building Personal Brand: Advantage and Method in MarketingNguyen, Thi Kim Anh
2025Doing Marketing Research Alternative Methods for Market Sensing (Second Edition)Alison, Lawson; Charles, Hancock
2025Marketing Measurement and Analytics An IntroductionGreg, Kihlstrom
2025Storytelling in Marketing and Brand CommunicationsS M A, Moin

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