Browsing by Author Ho, Than Ai Van
Showing results 1 to 2 of 2
| Issue Date | Title | Author(s) |
| 2021 | The Effect of Cultural Factor on Consumers' Evaluation of Foreign Brands Case of Viet Nam | Le, Phuoc Cuu Long; Nguyen, Thi Minh Chi; Ho, Than Ai Van; Nguyen, Le Ngoc Tram; Le, Hoang Thao Nguyen |
| 2021 | The Influence of Brand Ambassadors, Brand Image and Brand Personality on Consumer Purchase Intention: The study of Cellphone Industry | Le, Phuoc Cuu Long; Tran, Thi My Chau; Pham, Thi Hong Hanh; Le, Thi Hai Van; Ho, Than Ai Van |
