Please use this identifier to cite or link to this item:
https://elib.vku.udn.vn/handle/123456789/1884| Title: | The Effect of Cultural Factor on Consumers' Evaluation of Foreign Brands Case of Viet Nam |
| Authors: | Le, Phuoc Cuu Long Nguyen, Thi Minh Chi Ho, Than Ai Van Nguyen, Le Ngoc Tram Le, Hoang Thao Nguyen |
| Keywords: | Brand Ambassador Brand Image Brand Presonality Consumer Purchase Intention Cellphone Industry |
| Issue Date: | 2021 |
| Publisher: | Da Nang Publishing House |
| Description: | The 10th Conference on Information Technology and its Applications; Topic: Digital Economy; pp. 294-314. |
| URI: | http://elib.vku.udn.vn/handle/123456789/1884 |
| ISBN: | 978-604-84-5998-7 |
| Appears in Collections: | CITA 2021 |
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