Please use this identifier to cite or link to this item:
https://elib.vku.udn.vn/handle/123456789/1232Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Valarie A., Zeithaml | - |
| dc.contributor.author | Mary, Jo Bitner | - |
| dc.contributor.author | Dwayne D., Gremler | - |
| dc.date.accessioned | 2021-05-19T09:46:01Z | - |
| dc.date.available | 2021-05-19T09:46:01Z | - |
| dc.date.issued | 2017 | - |
| dc.identifier.isbn | 978-0-07-811210-2 | - |
| dc.identifier.uri | http://elib.vku.udn.vn/handle/123456789/1232 | - |
| dc.description | Ebook; Seventh Edition; pages: 543 | vi_VN |
| dc.description.tableofcontents | Part 1. Foundations for Services Marketing; Part 2. Focus on the Customer; Part 3. Understanding customer requirements; ... | vi_VN |
| dc.language.iso | en | vi_VN |
| dc.publisher | McGraw Hall | vi_VN |
| dc.subject | Services Marketing | vi_VN |
| dc.title | Services Marketing: Intergrating Customer Focus Across the Firm | vi_VN |
| dc.type | Book | vi_VN |
| Appears in Collections: | Marketing | |
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