Education quality and student satisfaction in private universities: an empirical study of FPT university Da Nang, Vietnam

Abstract

The current world is in a period of remarkably rapid development of the world economy, which requires timely educational thinking innovation or else will quickly fall behind. Currently, education is a matter of deep concern, not only for experts in the industry but also for students who are directly studying at the university. Additionally, education has recently changed into a service business and adapted to private universities. However, since private universities are not granted much funding from the state, unlike their public counterparts, there are several pressing obstacles that the private institutions have to face, such as advancing the quality of services and achieving students’ satisfaction to attract more customers and investors. This tendency has led to significant demands for a structural, comprehensive, and specific approach to measuring the standard of service delivery. Therefore, this study is released to offer an advanced and more specific approach to assess the quality of university training through the Service-Product Bundle model, along with providing the integrated model to calculate the level of student satisfaction with education quality and identifying the essential factors that affect the student satisfaction. Besides, since there are not many assessments that have been done in private universities, this study proposes to investigate the state of private education quality. The research results reveal that there are five components affecting student satisfaction, namely tuition, lecturers, serviceability, education program, infrastructure respectively. Accordingly, by detecting weaknesses, inadequacies in the learning process, the authors then contribute a basis for proposing implications and recommendations to managers of private universities in general, and FPT University Da Nang in detail, to address problems and outline the timely strategies, yet amend student satisfaction with the quality of education.