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Title: Social Network Analysis: an Overview for Social Trust
Authors: Doan, Trung Son
Nguyen, Thi Khanh Tram
Keywords: Social Networks Analysis
Structure Analysis-based Trust
Random-Walk Method
Issue Date: 2021
Publisher: Da Nang Publishing House
Abstract: Social networks have become popular as a medium for disseminating information and connecting like-minded people. Individuals using such networks to connect to their friends and families, governments and enterprises have started exploiting these platforms for delivering their services to citizens and customers. However, the success of such attempts relies on the level of trust that members have with each other as well as with the service provider. Therefore, social trust becomes an essential and imfortant element of a successfull social network. In this article, the review of how to analyze social networks is described in favour for social trust. At the end, random-walk method is given for possibilities of structure-based trust in other researchs.
Description: The 10th Conference on Information Technology and its Applications; Topic: Network and Communications; pp. 460-475.
ISBN: 978-604-84-5998-7
Appears in Collections:CITA 2021

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