Please use this identifier to cite or link to this item: https://elib.vku.udn.vn/handle/123456789/207
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dc.contributor.authorNguyen, Thi Khanh My-
dc.date.accessioned2018-12-07T15:51:03Z-
dc.date.available2018-12-07T15:51:03Z-
dc.date.issued2017-
dc.identifier.urihttp://thuvien.cit.udn.vn//handle/123456789/207-
dc.description.abstractVietnamese consumers have embraced online shopping but appear reluctance to use online payment. In this paper, we investigate the moderating effect of Big Five personality traits to clarify the relationship between cue-based trust of online retailers and customers’ perceived risks in online payment in Vietnam. Results show that Big Five personality traits - namely high conscientiousness and high agreeableness - moderate the relationship between cue-based trust and perceived risks. Findings may help online retailers to understand better customers’ behavior and convince customers’ acceptance online paymentvi_VN
dc.language.isoenvi_VN
dc.subjectBig Five personality traitsvi_VN
dc.subjectcue-based trustvi_VN
dc.subjectperceived risksvi_VN
dc.subjectonline paymentvi_VN
dc.subjectmoderating effectvi_VN
dc.titleThe moderating effect of Big Five Personality Traits on the relationship between cue-based trust and perceived risks in online payment in Vietnamvi_VN
dc.typeArticlevi_VN
Appears in Collections:CITA 2017

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