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Thư viện Tài nguyên số - Trường Đại học Công nghệ Thông tin và Truyền thông Việt - Hàn
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Hội thảo Khoa học CITA
CITA 2021
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Issue Date
Title
Author(s)
2021
The Influence of Brand Ambassadors, Brand Image and Brand Personality on Consumer Purchase Intention: The study of Cellphone Industry
Le, Phuoc Cuu Long
;
Tran, Thi My Chau
;
Pham, Thi Hong Hanh
;
Le, Thi Hai Van
;
Ho, Than Ai Van
2021
The Effect of Cultural Factor on Consumers' Evaluation of Foreign Brands Case of Viet Nam
Le, Phuoc Cuu Long
;
Nguyen, Thi Minh Chi
;
Ho, Than Ai Van
;
Nguyen, Le Ngoc Tram
;
Le, Hoang Thao Nguyen
Discover
Author
2
Ho, Than Ai Van
2
Le, Phuoc Cuu Long
1
Le, Hoang Thao Nguyen
1
Le, Thi Hai Van
1
Nguyen, Le Ngoc Tram
1
Nguyen, Thi Minh Chi
1
Pham, Thi Hong Hanh
1
Tran, Thi My Chau
Subject
2
Brand Image
2
Cellphone Industry
2
Consumer Purchase Intention
1
Brand Personality
1
Brand Presonality
Date issued
2
2021
Has File(s)
2
true