Please use this identifier to cite or link to this item:
https://elib.vku.udn.vn/handle/123456789/2986Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Philip, Kotler | - |
| dc.contributor.author | Kevin, Lane Keller | - |
| dc.date.accessioned | 2023-10-02T00:56:02Z | - |
| dc.date.available | 2023-10-02T00:56:02Z | - |
| dc.date.issued | 2016 | - |
| dc.identifier.isbn | 978-1-292-092 -71 3 | - |
| dc.identifier.uri | http://elib.vku.udn.vn/handle/123456789/2986 | - |
| dc.description | pp: 834. | vi_VN |
| dc.language.iso | en | vi_VN |
| dc.publisher | Pearson Education | vi_VN |
| dc.subject | Marketing Management | vi_VN |
| dc.title | Marketing Management (Global Edition - 15th Edition) | vi_VN |
| dc.type | Book | vi_VN |
| Appears in Collections: | Marketing | |
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