Please use this identifier to cite or link to this item:
https://elib.vku.udn.vn/handle/123456789/3087Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Philip, J. Kitchen | - |
| dc.contributor.author | Marwa, E. Tourky | - |
| dc.date.accessioned | 2023-10-03T07:42:41Z | - |
| dc.date.available | 2023-10-03T07:42:41Z | - |
| dc.date.issued | 2022 | - |
| dc.identifier.isbn | 978-3-030-76416-6 | - |
| dc.identifier.uri | http://elib.vku.udn.vn/handle/123456789/3087 | - |
| dc.description | pp: 379 | vi_VN |
| dc.language.iso | en | vi_VN |
| dc.publisher | Palgrave Macmillan | vi_VN |
| dc.subject | Integrated Marketing Communications | vi_VN |
| dc.subject | Global Brand | vi_VN |
| dc.title | Integrated Marketing Communications: A Global Brand-Driven Approach (Second Edition) | vi_VN |
| dc.type | Book | vi_VN |
| Appears in Collections: | Marketing | |
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