The Impact of Mass Consumption on the Economy in Postwar America and Southeast Asia Countries after the Covid -19 Pandemic

Abstract

The United States (US) is a multicultural and racially diverse country. Therefore, American society is shaped by diversity in terms of ethnicity, religion, economic situation and even human outlook. That diversity has created a way of life that is quite different for Americans compared to other countries. Southeast Asia countries after the Covid-19 pandemic have also had significant changes in shopping habits. Americans spend three to four times as much time shopping, much more than people in Europe. Americans shop 53 times more products than someone in China. Meanwhile, Southeast Asia countries also spend most of their time shopping. This is also a sign of the influence of Mass Consumption culture. This article was written to provide information about the mass consumer culture of America in the post-war period and Southeast Asia Countries . In addition, it also provides an overview of its influence as well as its roles in promoting the US economy and Southeast Asia Countries.