Propose research model of innovative start-up intention: The mediating role of student’s creativity

Abstract

The start-up student movement has been developing strongly in recent years. However, its effectiveness still needs to improve and meet expectations regarding its inherent role and mission. The article aims to study the innovative start-up intention of students, focusing on analyzing the impact of individual creativity on start-up intention. The article summarized the theoretical contents related to entrepreneurship, especially the emphasis on innovative start-ups and the status of innovative start-ups in Da Nang. On that basis, the authors have proposed a research model suitable for Da Nang University students from inheriting previous studies' results and appropriately applying the orientation to promote the innovative start-up of Vietnam and Da Nang city. The research model contains 24 items to measure 6 considered variables: The family's support for creativity, the university's support for creativity, individual creativity, entrepreneurial knowledge, and supportive policy.