Assessment of the Current Status of Search Engine Optimization Activitives for the Website of the Viet Nam National Authority of Tourism

Abstract

Optimizing the search engine for a website is one of the crucial activities to bring Vietnam's tourism closer to its target market, enhancing competitiveness in the market, and fostering rapid and sustainable integration into the international economy. To provide a basis for recommending improvements to this activity, the author utilized a combination of various online tools such as SEMrush, SeoQuake, and SEOptimer to assess the current status of optimization activities on both on-page elements (URL, title, heading, meta description, image, internal links, and external links) and off-page elements (link building, social media marketing) of the Vietnam National Authority of Tourism website. Additionally, in this article, the author analyzed the website interface, search keywords, and the author provided a more comprehensive insight into the SEO activities of the Vietnam National Authority of Tourism website. This article has highlighted the limitations in the SEO activities of the Vietnam National Authority of Tourism website such as headings, meta descriptions tag, images have not been optimized, and social media sites have not been diversified to meet user needs.