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Thư viện Tài nguyên số - Trường Đại học Công nghệ Thông tin và Truyền thông Việt - Hàn
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Issue Date
Title
Author(s)
2017
Marketing 4.0: Moving from Traditional to Digital
Philip, Kotler
;
Hermawan, Kartajaya
;
Iwan, Setiawan
2013
Marketing Strategy: A Decision-Focused Approach (8E)
Orville, C. Walker, JR.
;
John, W. Mullins
2017
Marketing Research: An Applied Approach (5th Edition)
Naresh, K. Malhotra
;
Daniel, Nunan
;
David, F. Birks
2016
Digital Marketing strategy: An integrated approach to online marketing
Simon, Kingsnorth
2010
Pay-Per-Click Search Engine Marketing: An Hour a Day
David, Szetela
;
Joseph, Kerschbaum
2019
AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
A.K., Pradeep
;
Andrew, Appel
;
Stans, Thanunathan
2017
Marketing Strategy & Competitive Positioning (Sixth Edition)
Graham, Hooley
;
Nigel, F. Piercy
;
Brigitte, Nicouland
;
John, M. Rudd
2018
Principles of Marketing (17th Edition - Global Edition)
Philip, Kotler
;
Gary, Armstrong
;
Marc, Oliver Opresnik
2019
Digital Marketing: Strategic Planning & Integration
Annmarie, Hanlon
2016
Digital Marketing: Strategy, Implementation and Practice (Sixth Edition)
Dave, Chaffey
;
Fiona, Ellis-Chadwick
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Andrea, Poschalko
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Anna, Jaruga
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Annmarie, Hanlon
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Brigitte, Nicouland
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Christopher, Lovelock
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Digital Marketing
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Content Marketing
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Marketing Management
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Marketing Strategy
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Services Marketing
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Absolute Beginners
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