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Title: Marketing Strategy & Competitive Positioning (Sixth Edition)
Authors: Graham, Hooley
Nigel, F. Piercy
Brigitte, Nicouland
John, M. Rudd
Keywords: Marketing Strategy
Competitive Positioning
Issue Date: 2017
Publisher: Pearson Education
Description: pp: 585
ISBN: 978-1-292-01734-1
Appears in Collections:Quản trị kinh doanh

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