Please use this identifier to cite or link to this item:
https://elib.vku.udn.vn/handle/123456789/2998| Title: | Marketing Strategy & Competitive Positioning (Sixth Edition) |
| Authors: | Graham, Hooley Nigel, F. Piercy Brigitte, Nicouland John, M. Rudd |
| Keywords: | Marketing Strategy Competitive Positioning |
| Issue Date: | 2017 |
| Publisher: | Pearson Education |
| Description: | pp: 585 |
| URI: | http://elib.vku.udn.vn/handle/123456789/2998 |
| ISBN: | 978-1-292-01734-1 |
| Appears in Collections: | Quản trị kinh doanh |
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