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Thư viện Tài nguyên số - Trường Đại học Công nghệ Thông tin và Truyền thông Việt - Hàn
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VKU-Trường Đại học Công nghệ thông tin và Truyền thông Việt - Hàn
Hệ Đại học
ĐH-Ngành Công nghệ kỹ thuật máy tính (Computer Engineering)
ĐH-Ngành Công nghệ thông tin (Information Technology)
ĐH-Ngành Quản trị kinh doanh (Business Administration)
ĐH-Ngành Quản trị kinh doanh (Business Administration) - Chuyên ngành Digital Marketing (Digital Marketing)
ĐH-Ngành Quản trị kinh doanh (Business Administration) - Chuyên ngành Quản trị Thương mại điện tử (E-commerce Management)
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Issue Date
Title
Author(s)
2021
A research of factors influence on consumer's behavioral intention toward using online buying applications in Viet Nam
Nguyen, Thanh Hoài
;
Pham, Thi Kim Loan
2021
The effect of electronic word of mouth on cosmetics purchase intention: a study of VietNamese young women
Nguyen, Thanh Hoai
;
Pham, Thi Ly
2022
The Impact Of Tiktok Social Media Influencer Marketing On Brand Attitude Of Generation Z In Viet Nam
Nguyen, Thi Kieu Trang
;
Hoang, Thi Kim Chi
2023-06
A Study on Factors Affecting Customer's Intention to buy Print on Demand Products Via E-Commerce Platforms in VietNam
Vo, Thi Thanh Thao
;
Pham, Thi Hang
2023-06
The Perceived Risk Factors Affecting Online Purchase Intention of Electronic Device Consumers in Viet Nam
Nguyen, Thi Kieu Trang
;
H Mal, Nie
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Author
1
H Mal, Nie
1
Hoang, Thi Kim Chi
1
Pham, Thi Hang
1
Pham, Thi Kim Loan
1
Pham, Thi Ly
Subject
1
Brand Attitude
1
Consumer's behavioral
1
E-Commerce
1
Electronic Device
1
Factors influence
1
Generation Z
1
Online Purchase
1
Purchase intention
1
The effect of electronic
1
Tiktok Social Media
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Date issued
2
2021
2
2023
1
2022
Has File(s)
5
true