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https://elib.vku.udn.vn/handle/123456789/969| Title: | Factors affecting the use of smart phones for mobile shopping |
| Authors: | Nguyen, Le Loc Tien |
| Keywords: | smart phones purchase intention Technology Acceptance Model |
| Issue Date: | 2019 |
| Publisher: | Da Nang Publishing House |
| Abstract: | Based on the Technology Acceptance Model (TAM), this paper explores the use of smart phones in Vietnam e-commerce situations. The author has added perceived enjoyment to the original model. 181 questionnaires were collected to present data for the study. The findings have revealed that perceived enjoyments has a significant impact on purchase intention using smart phones in e-commerce situations. Accordingly, the author has proposed several managerial implications. |
| Description: | Scientific Paper; Pages: 121-128 |
| URI: | http://elib.vku.udn.vn/handle/123456789/969 |
| Appears in Collections: | CITA 2019 |
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