Tourists’ perceived online destination image and Generation Z’s revisit intention

Abstract

The purpose of this paper is to understand Generation Zers’ overall destination image in its relationship with other tourists’ perceived online destination image. The author used a quantitative research approach. The data were collected through a survey. The sample comprised several college-student tourists born between 1995 and 1999, were users of the travel social networks. The same participant’s destination image before and after the other tourists’ perceived online destination image interact exercise (observed and looked through the travel photos and reviews) was compared. To test the relationship between pre- and postexercise image attributes, a pairwise t-test was performed. Although the present study is limited for its pre- and posttest research design, the result proved that there are the potential effects of tourists’ perceived online destination image on the Z-generation’s overall destination image development.