1. Thư viện Tài nguyên số - Trường Đại học Công nghệ Thông tin và Truyền thông Việt - Hàn

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Issue DateTitleAuthor(s)
2021-10An Empirical Study on E-government Adoption in Vietnam: Moderating Role of Uncertainty AvoidanceVo, Thị Thanh Thao; Le, Phuoc Cuu Long
2023-06The Impact of Perceived Risk and Its Role in Brand Awareness, Intrinsic Motivation, and Purchase Intention in the Telecommunications Industry in VietnamLe, Phuoc Cuu Long; Tran, Thi Thuy Trinh; Pham, Thi Duyen; Dang, Thi Thanh Minh; Nguyen, Linh Giang
2023-06The Impact of Social Media Experience on eWOM Usage Behavior: A Case Study of Students from the University of DanangTran, Thi Thuy Trinh; Dang, Thi Thanh Minh; Le, Phuoc Cuu Long; Dao, Thi Thu Huong
2021The Influence of Brand Ambassadors, Brand Image and Brand Personality on Consumer Purchase Intention: The study of Cellphone IndustryLe, Phuoc Cuu Long; Tran, Thi My Chau; Pham, Thi Hong Hanh; Le, Thi Hai Van; Ho, Than Ai Van
2021The Effect of Cultural Factor on Consumers' Evaluation of Foreign Brands Case of Viet NamLe, Phuoc Cuu Long; Nguyen, Thi Minh Chi; Ho, Than Ai Van; Nguyen, Le Ngoc Tram; Le, Hoang Thao Nguyen
2022-07The Relationship Between of Green Perceived Quality, Green Brand Awareness and Green Purchase IntentionLe, Phuoc Cuu Long; Nguyen, Thi Khanh My
2023-07Emotional Intelligence and Social Media Site Experiences’ Effects on College Choice Behavior: The Mediating Role of Brand AttitudeDang, Thi Thanh Minh; Le, Phuoc Cuu Long; Tran, Thi Thuy Trinh
2024Digital Marketing (English)Le, Phuoc Cuu Long; Vu, Thi Quynh Anh; Nguyen, Thi Kieu Trang
2024-07The Effects of User Experience and Quality of Mobile Applications on the Intention to Use Home Utility ApplicationsLe, Phuoc Cuu Long
2024-07The Influence of Determinant Factors on Green Product Purchase Intention: The Role of Green Product AttitudeTo, Le Thanh Thao; Hoang, Hong Ngoc; Le, Thi Ngoc Anh; Tran, Nguyen Tra Giang; Nguyen, Uyen Nhi; Le, Phuoc Cuu Long

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