The mediating effect of perceived risks on the relationship between cue-based trust and customers’ reluctance in online payment in Vietnam

Please use this identifier to cite or link to this item: https://elib.vku.udn.vn/handle/123456789/117

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DC Field	Value	Language
dc.contributor.author	Nguyen, Thi Khanh My	-
dc.date.accessioned	2018-12-07T06:36:56Z	-
dc.date.available	2018-12-07T06:36:56Z	-
dc.date.issued	2018	-
dc.identifier.uri	http://thuvien.cit.udn.vn//handle/123456789/117	-
dc.description.abstract	Vietnamese consumers have embraced online shopping but appear reluctance to use online payment. In this paper, we investigate the mediating effect of perceived risks to clarify the relationship between cue-based trust of online retailers and customer s’ reluctance in online payment in Vietnam. Findings may help online retailers to understand better customer s’ behavior and convince customer s’ acceptance online payment.	vi_VN
dc.language.iso	vi	vi_VN
dc.subject	customer s’ reluctance	vi_VN
dc.subject	cue-based trust	vi_VN
dc.subject	perceived risks	vi_VN
dc.subject	online payment	vi_VN
dc.subject	mediating effect	vi_VN
dc.title	The mediating effect of perceived risks on the relationship between cue-based trust and customers’ reluctance in online payment in Vietnam	vi_VN
dc.type	Article	vi_VN
Appears in Collections:	CITA 2018

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