Please use this identifier to cite or link to this item: https://elib.vku.udn.vn/handle/123456789/117
Title: The mediating effect of perceived risks on the relationship between cue-based trust and customers’ reluctance in online payment in Vietnam
Authors: Nguyen, Thi Khanh My
Keywords: customer s’ reluctance
cue-based trust
perceived risks
online payment
mediating effect
Issue Date: 2018
Abstract: Vietnamese consumers have embraced online shopping but appear reluctance to use online payment. In this paper, we investigate the mediating effect of perceived risks to clarify the relationship between cue-based trust of online retailers and customer s’ reluctance in online payment in Vietnam. Findings may help online retailers to understand better customer s’ behavior and convince customer s’ acceptance online payment.
URI: http://thuvien.cit.udn.vn//handle/123456789/117
Appears in Collections:CITA 2018

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