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Title: Perceived Risk And Its Role In The Influence Of Brand Awareness, Brand Trust On Purchase Intention: A Study Of Mobifone Customers
Authors: Le, Phuoc Cuu Long
Vo, Kim Thu
Keywords: Brand Awareness
Brand Trust On Purchase Intention
Mobifone Customers
Issue Date: 2022
Publisher: Vietnam-Korea University of Information and Communication Technology
Description: Graduation thesis of Business Administration; 2018-2022.
Appears in Collections:ĐH-Ngành Quản trị kinh doanh (Business Administration)

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