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Please use this identifier to cite or link to this item:
https://elib.vku.udn.vn/handle/123456789/2831
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Gayle, Kerr | - |
dc.contributor.author | David, Waller | - |
dc.contributor.author | Irene, H Powell | - |
dc.date.accessioned | 2023-09-27T08:44:20Z | - |
dc.date.available | 2023-09-27T08:44:20Z | - |
dc.date.issued | 2020 | - |
dc.identifier.isbn | 9781760422400 | - |
dc.identifier.uri | http://elib.vku.udn.vn/handle/123456789/2831 | - |
dc.description | pp: 938. | vi_VN |
dc.language.iso | en | vi_VN |
dc.publisher | McGraw-Hill Education | vi_VN |
dc.subject | Advertising | vi_VN |
dc.subject | Integrated Marketing Communication | vi_VN |
dc.title | Advertising: An Integrated Marketing Communication Perspective (Fourth Edition) | vi_VN |
dc.type | Book | vi_VN |
Appears in Collections: | Marketing |
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