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Please use this identifier to cite or link to this item:
https://elib.vku.udn.vn/handle/123456789/2831
Title: | Advertising: An Integrated Marketing Communication Perspective (Fourth Edition) |
Authors: | Gayle, Kerr David, Waller Irene, H Powell |
Keywords: | Advertising Integrated Marketing Communication |
Issue Date: | 2020 |
Publisher: | McGraw-Hill Education |
Description: | pp: 938. |
URI: | http://elib.vku.udn.vn/handle/123456789/2831 |
ISBN: | 9781760422400 |
Appears in Collections: | Marketing |
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