Please use this identifier to cite or link to this item: https://elib.vku.udn.vn/handle/123456789/2831
Title: Advertising: An Integrated Marketing Communication Perspective (Fourth Edition)
Authors: Gayle, Kerr
David, Waller
Irene, H Powell
Keywords: Advertising
Integrated Marketing Communication
Issue Date: 2020
Publisher: McGraw-Hill Education
Description: pp: 938.
URI: http://elib.vku.udn.vn/handle/123456789/2831
ISBN: 9781760422400
Appears in Collections:Marketing

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