Please use this identifier to cite or link to this item:
https://elib.vku.udn.vn/handle/123456789/3066| Title: | Marketing Analytics: Essential Tools for Data-Driven Decisions |
| Authors: | Rajkumar, Venkatesan Paul, W. Farris Ronald, T. Wilcox |
| Keywords: | Marketing Analytics Data-Driven Decisions |
| Issue Date: | 2021 |
| Publisher: | Darden Business Publishing |
| Description: | pp: 313 |
| URI: | http://elib.vku.udn.vn/handle/123456789/3066 |
| ISBN: | 9780813945163 |
| Appears in Collections: | Marketing |
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