Please use this identifier to cite or link to this item:
https://elib.vku.udn.vn/handle/123456789/3125| Title: | Services Marketing: People, Technology, Strategy (Ninth Edition) |
| Authors: | Jochen, Wirtz Christopher, Lovelock |
| Keywords: | Services Marketing People Technology Strategy |
| Issue Date: | 2022 |
| Publisher: | World Scientific Publishing |
| Description: | pp: 683 |
| URI: | http://elib.vku.udn.vn/handle/123456789/3125 |
| ISBN: | 9781944659806 |
| Appears in Collections: | Marketing |
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