Please use this identifier to cite or link to this item:
https://elib.vku.udn.vn/handle/123456789/3933| Title: | How does the decoy effect enhance consumer purchase decision? |
| Other Titles: | Hiệu quả hiệu ứng mồi nhử nâng cao quyết định mua của người tiêu dùng như thế nào? |
| Authors: | Le, Phuoc Cuu Long Le, Thi Huong Trang |
| Keywords: | Consumers |
| Issue Date: | Jun-2024 |
| Publisher: | Vietnam-Korea University of Information and Communication Technology |
| Series/Report no.: | KLTN;20BA223 |
| Description: | Bachelor thesis of Business Administration - Digital Marketing |
| URI: | https://elib.vku.udn.vn/handle/123456789/3933 |
| Appears in Collections: | ĐH-Ngành Quản trị kinh doanh (Business Administration) - Chuyên ngành Digital Marketing (Digital Marketing) |
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