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https://elib.vku.udn.vn/handle/123456789/3933Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Le, Phuoc Cuu Long | - |
| dc.contributor.author | Le, Thi Huong Trang | - |
| dc.date.accessioned | 2024-07-18T04:06:29Z | - |
| dc.date.available | 2024-07-18T04:06:29Z | - |
| dc.date.issued | 2024-06 | - |
| dc.identifier.uri | https://elib.vku.udn.vn/handle/123456789/3933 | - |
| dc.description | Bachelor thesis of Business Administration - Digital Marketing | vi_VN |
| dc.language.iso | en | vi_VN |
| dc.publisher | Vietnam-Korea University of Information and Communication Technology | vi_VN |
| dc.relation.ispartofseries | KLTN;20BA223 | - |
| dc.subject | Consumers | vi_VN |
| dc.title | How does the decoy effect enhance consumer purchase decision? | vi_VN |
| dc.title.alternative | Hiệu quả hiệu ứng mồi nhử nâng cao quyết định mua của người tiêu dùng như thế nào? | vi_VN |
| dc.type | Thesis | vi_VN |
| Appears in Collections: | ĐH-Ngành Quản trị kinh doanh (Business Administration) - Chuyên ngành Digital Marketing (Digital Marketing) | |
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