Please use this identifier to cite or link to this item: https://elib.vku.udn.vn/handle/123456789/3933
Title: How does the decoy effect enhance consumer purchase decision?
Other Titles: Hiệu quả hiệu ứng mồi nhử nâng cao quyết định mua của người tiêu dùng như thế nào?
Authors: Le, Phuoc Cuu Long
Le, Thi Huong Trang
Keywords: Consumers
Issue Date: Jun-2024
Publisher: Vietnam-Korea University of Information and Communication Technology
Series/Report no.: KLTN;20BA223
Description: Bachelor thesis of Business Administration - Digital Marketing
URI: https://elib.vku.udn.vn/handle/123456789/3933
Appears in Collections:ĐH-Ngành Quản trị kinh doanh (Business Administration) - Chuyên ngành Digital Marketing (Digital Marketing)

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