Please use this identifier to cite or link to this item:
https://elib.vku.udn.vn/handle/123456789/4017| Title: | Factors affect the intention to use Virtual Reality (VR) settings for Video Calls on OTT platforms of Da Nang, Ha Noi, and Ho Chi Minh citizens |
| Authors: | Vo, Khanh Huyen Le, Thi Hong Tra Nguyen, Van Tai Nguyen, Dac Trung Huy Nguyen, Thi Diem My Van, Hung Trong |
| Issue Date: | Dec-2023 |
| Publisher: | IEEE |
| Abstract: | This study explores factors influencing the use of VR settings on OTT platforms for video calls among citizens in Danang, Hanoi, and Ho Chi Minh, Vietnam, using the Unified Theory of Acceptance and Use of Technology (UTAUT). Data from 973 respondents reveals the impact of effort expectancy, performance expectancy, perceived enjoyment, social influence, facilitating condition, and trust on VR uptake. The findings aim to inform OTT design and technology adoption strategies in the Vietnamese context. |
| Description: | 2023 IEEE/ACIS 8th International Conference on Big Data, Cloud Computing, and Data Science (BCD); pp: 186-191. |
| URI: | 10.1109/BCD57833.2023.10466337 https://elib.vku.udn.vn/handle/123456789/4017 |
| ISSN: | 2835-4419 |
| Appears in Collections: | NĂM 2023 |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.