Please use this identifier to cite or link to this item:
https://elib.vku.udn.vn/handle/123456789/4073| Title: | Marketing Strategy: A Decision-Focused Approach (8E) |
| Authors: | Orville, C. Walker, JR. John, W. Mullins |
| Keywords: | Marketing Strategy |
| Issue Date: | 2013 |
| Publisher: | McGraw-Hill Education |
| Description: | pp: 385 |
| URI: | https://elib.vku.udn.vn/handle/123456789/4073 |
| ISBN: | 978-0-07-802894-6 |
| Appears in Collections: | Marketing |
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