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Thư viện Tài nguyên số - Trường Đại học Công nghệ Thông tin và Truyền thông Việt - Hàn
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Issue Date
Title
Author(s)
2017
Services Marketing: Intergrating Customer Focus Across the Firm
Valarie A., Zeithaml
;
Mary, Jo Bitner
;
Dwayne D., Gremler
2022
Services Marketing: People, Technology, Strategy (Ninth Edition)
Jochen, Wirtz
;
Christopher, Lovelock
2018
Essentials of Services Marketing (3rd Edition)
Jochen, Wirtz
;
Christopher, Lovelock
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Author
2
Christopher, Lovelock
2
Jochen, Wirtz
1
Dwayne D., Gremler
1
Mary, Jo Bitner
1
Valarie A., Zeithaml
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People
1
Strategy
1
Technology
Date issued
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2017
1
2018
1
2022
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3
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