Please use this identifier to cite or link to this item:
https://elib.vku.udn.vn/handle/123456789/1232| Title: | Services Marketing: Intergrating Customer Focus Across the Firm |
| Authors: | Valarie A., Zeithaml Mary, Jo Bitner Dwayne D., Gremler |
| Keywords: | Services Marketing |
| Issue Date: | 2017 |
| Publisher: | McGraw Hall |
| Description: | Ebook; Seventh Edition; pages: 543 |
| URI: | http://elib.vku.udn.vn/handle/123456789/1232 |
| ISBN: | 978-0-07-811210-2 |
| Appears in Collections: | Marketing |
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