Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 67
Issue Date | Title | Author(s) |
2024 | Marketing 6.0: The Future is Immersive | Philip, Kotler; Hermawan, Kartajaya; Iwan, Setiawan |
2023 | Digital Marketing: Foundations and Strategy (Fifth Edition) | Debra, Zahay; Lauren, Labrecque; Brooke, Reavey; Mary, Lou Roberts |
2023 | Digital Marketing Strategy: Create Strategy, Put it into Practice, Sell more | Niko, Lahtinen; Kimmo, Pulkka; Heikki, Karjaluoto; Joel, Mero |
2022 | Marketing Strategy (Eighth Edition) | O. C., Ferrell; Michael, D. Hartline; Bryan, W. Hochstein |
2022 | Digital Marketing: Strategy, Implementation and Practice (Eighth Edition) | Dave, Chaffey; Fiona, Ellis-Chadwick |
2021 | Marketing Strategy: Based on First Principles and Data Analytics (Second Edition) | Robert, W. Palmatier; Shrihari, Sridhar |
2021 | Marketing 5.0: Technology for Humanity | Philip, Kotler; Hermawan, Kartajaya; Iwan, Setiawan |
2020 | Marketing Strategy in the Digital Age: Applying Kotler's Strategies to Digital Marketing | Milton, Kotler; Tiger, Cao; Sam, Wang; Collen, Qiao; Yuheng, Zhang |
2017 | Marketing 4.0: Moving from Traditional to Digital | Philip, Kotler; Hermawan, Kartajaya; Iwan, Setiawan |
2016 | Digital Marketing strategy: An integrated approach to online marketing | Simon, Kingsnorth |
2013 | Marketing Strategy: A Decision-Focused Approach (8E) | Orville, C. Walker, JR.; John, W. Mullins |
2010 | Pay-Per-Click Search Engine Marketing: An Hour a Day | David, Szetela; Joseph, Kerschbaum |
2020 | Effective SEO and Content Marketing: The Ultimate Guide for Maximizing Free Web Traffic | Nicholas, Papagiannis |
2017 | Marketing Research: An Applied Approach (5th Edition) | Naresh, K. Malhotra; Daniel, Nunan; David, F. Birks |
2017 | Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing (Fifth Edition) | Dave, Chaffey; PR, Smith |
2016 | The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targered and Measurable Online Campaigns | Ian, Dodson |
2023 | Principles and Practice of Marketing (Tenth Edition) | David, Jobber; Fiona, Ellis-Chadwick |
2022 | Marketing: An Introduction (Fifteenth Edition - Global Edition) | Gary, Armstrong; Philip, Kotler; Marc, Oliver Opresnik |
2022 | The Digital Marketing Handbook: Deliver Powerful Digital Campaigns | Simon, Kingsnorth |
2022 | Services Marketing: People, Technology, Strategy (Ninth Edition) | Jochen, Wirtz; Christopher, Lovelock |
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 67