Page 285 - Kỷ yếu hội thảo khoa học lần thứ 12 - Công nghệ thông tin và Ứng dụng trong các lĩnh vực (CITA 2023)

, 269

31. Pappas, N. (2016). Marketing strategies, perceived risks, and consumer trust in online
buying behaviour. Journal of retailing and consumer services, 29, 92-103.
32. Paivio, A. (1991). Dual coding theory: Retrospect and current status. Canadian Journal of
Psychology/Revue canadienne de psychologie, 45(3), 255.
33. Ranganathan, C., and S. Jha. 2007. Examining online purchase intentions in B2C e-
commerce: Testing. Information Resources Management Journal 20 (4):48 63. doi:
10.4018/irmj.2007100104.
34. Reuber, A. R., & Fischer, E. (2011). When nobody knows your name: Country-of-origin as
a reputational signal for online businesses. Corporate Reputation Review, 14, 37-51.
35. Roselius, T. (1971). Consumer rankings of risk reduction methods. Journal of marketing,
35(1), 56-61.
36. Sarin, S., Sego, T., & Chanvarasuth, N. (2003). Strategic use of bundling for reducing
-tech products. Journal
of Marketing Theory and Practice, 11(3), 71-83.
37. Schierz, P. G., Schilke, O., & Wirtz, B. W. (2010). Understanding consumer acceptance of
mobile payment services: An empirical analysis. Electronic commerce research and
applications, 9(3), 209-216.
38. Shah, S. S. H., Aziz, J., Jaffari, A. R., Waris, S., Ejaz, W., Fatima, M., & Sherazi, S. K.
(2012). The impact of brands on consumer purchase intentions. Asian Journal of Business
Management, 4(2), 105-110.
39. Stone, R. N., & Grønhaug, K. (1993). Perceived risk: Further considerations for the
marketing discipline. European Journal of marketing, 27(3), 39-50.
40. Sundaram, D. S., & Webster, C. (1999). The role of brand familiarity on the impact of word-
of- mouth communication on brand evaluations. ACR North American Advances.
41. Thanh, N. N. D., & Binh, N. T. (2019). The relationship between online trust, customer
engagement and EWOM. HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF
SCIENCE- ECONOMICS AND BUSINESS ADMINISTRATION, 9(1), 128-149.
42. Torki Biucky, S., Abdolvand, N., & Rajaee Harandi, S. (2017). The effects of perceived risk
on social commerce adoption based on TAM model. International Journal of Electronic
Commerce Studies.
43. Wagner Mainardes, E., de Almeida, C. M., & de-Oliveira, M. (2019). e-Commerce: an
analysis of the factors that antecede purchase intentions in an emerging market. Journal of
International Consumer Marketing, 31(5), 447-468.

ISBN: 978-604-80-8083-9 CITA 2023