Browsing by Author Le, Phuoc Cuu Long

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Showing results 1 to 15 of 15
Issue DateTitleAuthor(s)
2021-10An Empirical Study on E-government Adoption in Vietnam: Moderating Role of Uncertainty AvoidanceVo, Thị Thanh Thao; Le, Phuoc Cuu Long
2021Consumer's attitude toward shopping online products in VietNamLe, Phuoc Cuu Long; Trinh, Thi Ngoc Huyen
2024Digital Marketing (English)Le, Phuoc Cuu Long; Vu, Thi Quynh Anh; Nguyen, Thi Kieu Trang
2023-07Emotional Intelligence and Social Media Site Experiences’ Effects on College Choice Behavior: The Mediating Role of Brand AttitudeDang, Thi Thanh Minh; Le, Phuoc Cuu Long; Tran, Thi Thuy Trinh
2022-11Factors Affecting Customer Intention to use Mobile Banking: A Case Study of Orient Commercial Joist Stock Bank ( OCB )Le, Phuoc Cuu Long; Nguyen, Duy Minh
2022-11Factors Affecting the Intention to Accept Cloud Server Services at CMC Telecom of Enterprises in Da Nang CityLe, Phuoc Cuu Long; Hoang, Van Chuong
2022Perceived Risk And Its Role In The Influence Of Brand Awareness, Brand Trust On Purchase Intention: A Study Of Mobifone CustomersLe, Phuoc Cuu Long; Vo, Kim Thu
2021Research on the factors influencing consumer acceptance of the home cleaning service applicationLe, Phuoc Cuu Long; Truong, Le Thao Nhi
2021The Effect of Cultural Factor on Consumers' Evaluation of Foreign Brands Case of Viet NamLe, Phuoc Cuu Long; Nguyen, Thi Minh Chi; Ho, Than Ai Van; Nguyen, Le Ngoc Tram; Le, Hoang Thao Nguyen
2023-06The Impact of Perceived Risk and Its Role in Brand Awareness, Intrinsic Motivation, and Purchase Intention in the Telecommunications Industry in VietnamLe, Phuoc Cuu Long; Tran, Thi Thuy Trinh; Pham, Thi Duyen; Dang, Thi Thanh Minh; Nguyen, Linh Giang
2023-06The Impact of Social Media Experience on eWOM Usage Behavior: A Case Study of Students from the University of DanangTran, Thi Thuy Trinh; Dang, Thi Thanh Minh; Le, Phuoc Cuu Long; Dao, Thi Thu Huong
2023-06The Impacts of Mobile Application Quatily and Flow Experience on User's Intention to Use of Home Utility ApplicationLe, Phuoc Cuu Long; Tran, Khanh Hung
2021The Influence of Brand Ambassadors, Brand Image and Brand Personality on Consumer Purchase Intention: The study of Cellphone IndustryLe, Phuoc Cuu Long; Tran, Thi My Chau; Pham, Thi Hong Hanh; Le, Thi Hai Van; Ho, Than Ai Van
2022-07The Relationship Between of Green Perceived Quality, Green Brand Awareness and Green Purchase IntentionLe, Phuoc Cuu Long; Nguyen, Thi Khanh My
2022The Role Of Social Media Marketing To Brand Awareness In The Context Of The Covid-19 Pandemic: A Case Study Of First Real Joint Stock CompanyLe, Phuoc Cuu Long; Tran, Thi Thuy Trinh