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Browsing by Author Le, Phuoc Cuu Long

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Issue DateTitleAuthor(s)
2021-10An Empirical Study on E-government Adoption in Vietnam: Moderating Role of Uncertainty AvoidanceVo, Thị Thanh Thao; Le, Phuoc Cuu Long
2021Consumer's attitude toward shopping online products in VietNamLe, Phuoc Cuu Long; Trinh, Thi Ngoc Huyen
2024Digital Marketing (English)Le, Phuoc Cuu Long; Vu, Thi Quynh Anh; Nguyen, Thi Kieu Trang
2023-07Emotional Intelligence and Social Media Site Experiences’ Effects on College Choice Behavior: The Mediating Role of Brand AttitudeDang, Thi Thanh Minh; Le, Phuoc Cuu Long; Tran, Thi Thuy Trinh
2022-11Factors Affecting Customer Intention to use Mobile Banking: A Case Study of Orient Commercial Joist Stock Bank ( OCB )Le, Phuoc Cuu Long; Nguyen, Duy Minh
2022-11Factors Affecting the Intention to Accept Cloud Server Services at CMC Telecom of Enterprises in Da Nang CityLe, Phuoc Cuu Long; Hoang, Van Chuong
2024-06How does the decoy effect enhance consumer purchase decision?Le, Phuoc Cuu Long; Le, Thi Huong Trang
2022Perceived Risk And Its Role In The Influence Of Brand Awareness, Brand Trust On Purchase Intention: A Study Of Mobifone CustomersLe, Phuoc Cuu Long; Vo, Kim Thu
2021Research on the factors influencing consumer acceptance of the home cleaning service applicationLe, Phuoc Cuu Long; Truong, Le Thao Nhi
2024-06Solutions to develop social media marketing activities for Gem Riverside Hoi An HotelLe, Phuoc Cuu Long; Le, Thi Thuy An
2024-06Solutions to improve the performance of digital marketing activities at Gia Bao Phan Rang CompanyLe, Phuoc Cuu Long; Truong, Thi Ha Vy
2024-06The completing solutions for digital marketing activities in Vietnam Blue Ocean Development Company LimitedLe, Phuoc Cuu Long; Nguyen, Hoang Nhung
2021The Effect of Cultural Factor on Consumers' Evaluation of Foreign Brands Case of Viet NamLe, Phuoc Cuu Long; Nguyen, Thi Minh Chi; Ho, Than Ai Van; Nguyen, Le Ngoc Tram; Le, Hoang Thao Nguyen
2024-07The Effects of User Experience and Quality of Mobile Applications on the Intention to Use Home Utility ApplicationsLe, Phuoc Cuu Long
2024-06The Factors Influence Consumers' Green Product Purchase Intention in VietnamLe, Phuoc Cuu Long; To, Le Thanh Thao; Hoang, Hong Ngoc; Le, Thi Ngoc Anh; Tran, Nguyen Tra Giang; Nguyen, Nguyen Nhi
2023-06The Impact of Perceived Risk and Its Role in Brand Awareness, Intrinsic Motivation, and Purchase Intention in the Telecommunications Industry in VietnamLe, Phuoc Cuu Long; Tran, Thi Thuy Trinh; Pham, Thi Duyen; Dang, Thi Thanh Minh; Nguyen, Linh Giang
2023-06The Impact of Social Media Experience on eWOM Usage Behavior: A Case Study of Students from the University of DanangTran, Thi Thuy Trinh; Dang, Thi Thanh Minh; Le, Phuoc Cuu Long; Dao, Thi Thu Huong
2023-06The Impacts of Mobile Application Quatily and Flow Experience on User's Intention to Use of Home Utility ApplicationLe, Phuoc Cuu Long; Tran, Khanh Hung
2024-06The improving solutions for digital marketing activity at Khai Hoan Net CorporationLe, Phuoc Cuu Long; Kieu, Thi Thanh Truc
2024-06The improving solutions for digital marketing operations at Green House CorporationLe, Phuoc Cuu Long; Nguyen, Thi Dieu Quynh
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