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https://elib.vku.udn.vn/handle/123456789/117| Title: | The mediating effect of perceived risks on the relationship between cue-based trust and customers’ reluctance in online payment in Vietnam |
| Authors: | Nguyen, Thi Khanh My |
| Keywords: | customer s’ reluctance cue-based trust perceived risks online payment mediating effect |
| Issue Date: | 2018 |
| Abstract: | Vietnamese consumers have embraced online shopping but appear reluctance to use online payment. In this paper, we investigate the mediating effect of perceived risks to clarify the relationship between cue-based trust of online retailers and customer s’ reluctance in online payment in Vietnam. Findings may help online retailers to understand better customer s’ behavior and convince customer s’ acceptance online payment. |
| URI: | http://thuvien.cit.udn.vn//handle/123456789/117 |
| Appears in Collections: | CITA 2018 |
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